Microfinance organizations in their work practice different types of promotions, bonuses, and loyalty programs. This is a great tool for attracting new clients and maintaining interest in services from regular ones.
In this case, clients are offered to take a loan at a reduced interest rate. Most often, credit organizations arrange such actions in connection with the upcoming holidays: Christmas or Thanksgiving. Sometimes, in addition, a drawing of prizes is arranged among the borrowers.
Some microfinance organizations carry out such actions on an ongoing basis. For example, they offer to take a loan at a low-interest rate on their birthday or to bring a friend to the company who also took out a loan.
Some lenders offer loans at 0% to new clients. Due to this, companies strive to increase their client base. Accordingly, such an offer can only be used once, and the borrower should have a good credit score. Most often, MFIs issue with high interest rate for an amount of up to a 200 loan at AdvanceSOS with instant approval for people with bad credit from a direct lender.
This is a certain number of points that are awarded to borrowers for performing certain actions. For example, for the timely repayment of a debt or for inviting a friend to the company who took out a loan for himself. Points can be applied to pay interest on the use of borrowed funds.
Some MFIs practice a different form of bonus incentives. So, well-established clients can get a loan according to a simplified procedure: by pressing one button in their account. As a result, the money on the card will be in 2-3 minutes. At the same time, the size of the loan is fixed, it is set individually in each MFI that uses similar methods of rewarding clients.
Loyalty programs are developed and implemented to retain existing clients of microfinance organizations. We can distinguish four main types of such programs:
- Borrowers who pay off debt on time are offered discounts for the next loan. In this case, you can count on a lower interest rate.
- MFIs develop a status system for clients. Borrowers with higher status can receive loans on improved terms. For them, the interest rate is lowered, the available loan amount and the term for its repayment are increased. To change the status, you need to meet certain criteria and repay the borrowed loans on time.
- In some microfinance companies, borrowers can change their status in other ways. For example, by leaving positive feedback or reposting news about MFIs on social networks. The result of the status change is the same as in the previous case.
- Several microfinance organizations issue their clients plastic payment cards to which loans are transferred.
Competition in the microfinance market is quite fierce. For this reason, MFIs strive to stand out from competitors through various promotions, bonuses, and loyalty programs. For borrowers, such offers from microfinance companies are unambiguously beneficial. Their presence is one of the criteria for choosing an MFI.